For an individual or a brand, Instagram is a great way to get new friends, like-minded people, or clients and engage them with regular posts like videos or photos. And a bio on Instagram is the most important part of every account because an inept description can make a person simply pass by. Profiles without a biography are perceived as faceless and uninteresting.
In this article, you will learn what to include in your account description, how to provide information in an interesting way, how the profile header and a YouTube video thumbnail template are related, and much more. The first rule is that the header should give users answers to questions about who you are and why they should follow your page.
Conciseness and Clarity
First of all, you need to select a category of activities provided in the settings. Secondly, the profile header is limited to 150 characters. You also need to take into account that only the first four lines of the header are displayed, and therefore, it is worth pointing out everything significant and interesting at the beginning. Provide information that describes what you do, along with your interests and hobbies. These facts should be written in clear language so that they do not need to be re-read.
Humor and wittiness
The use of clever quotes, wordplay, etc. is a great way to create a witty Instagram profile. Humor always works fine for impressing users. Think of an interesting fact about yourself, and find a way to describe it with a bit of humor.
Your Advantages
Make yourself stand out from the crowd. Tell about advantages that distinguish you from your competitors. Write about your accomplishments, but use confirmation rather than generic phrases and vague information. For example, specify your work experience, the number of clients, prestigious awards, positions in professional ratings, and so on.
Use thematic emoticons before each line to draw attention to these items. Besides, they will turn the description into a nice list. But do not insert them in the middle of lines — keep in mind that emojis and paragraph breaks count toward the total number of characters. Apply them sparingly and strategically to avoid exceeding the limit. Highlight in CAPS or bold the points you want to focus the user’s attention on. However, it is important not to overdo it so as not to distract the user from the essence.
Cooperation
Influencers should include upcoming events they participate in and the latest announcements they promote. For online stores, it is worth writing up-to-date information for customers so that they do not have to look for it in current stories. Make sure to specify the company’s working hours and delivery time. At this point, it is also worth informing your followers about the benefits of cooperation with you and specifying what they will receive upon the interaction.
Links
Due to current trends, presence on one platform is not enough if you are interested in successfully promoting your profile. Video content occupies a leading position now, and therefore, you should give special attention to video blogging. There are online courses to help you edit video online and create materials professionally and reach a wider audience.
Contacts
Add a call to action to your header to motivate users to contact you. To this end, provide your email, messengers other than Direct, or your phone number.
Links
Due to current trends, presence on one platform is not enough if you are interested in successfully promoting your profile. Video content occupies a leading position now, and therefore, you should give special attention to video blogging. There are online courses to help you edit video online and create materials professionally and reach a wider audience.
Once you have created and published a video on your YouTube channel, you should also post the link in your Insta profile header. This way, an extended version of your big journey or an interesting event in your life will be easily accessible to your subscribers, going beyond the format of a few photos and stories. And for more people to actually open and watch your videos, the audience needs to be interested. The first thing that draws attention is the cover of a new video blog. Use YouTube video thumbnail templates to make a bright and original first impression. In addition, redirect the user to your Twitter or TikTok. For commercial purposes, a great solution would be to add a link to your site.
Languages
It is crucial to know your followers. If you are bilingual and your audience is interested in more than just English, you can write some sentences in another language. Otherwise, it is better to blog in a native language for you and most of your users since built-in translation has not gone away.
Final Word
Say no to typical phrases like “happy mom and wife”, “lifestyle”, “love photos”, “high quality”, “wide range”, and “affordable prices”. It is better to avoid account titles repeated by thousands of other users.
Now you know what steps you can take to improve your profile. You can also find out about other ways to increase your audience and achieve your goals, and we wish you good luck and inspiration.